I am still frequently asked "but who is reading all this blog stuff?" This is largely by the same people who dismissed text messaging as something for kids, rather than a serious business tool.
In Corporate Communications these days the focus persists on the mainstream media. Why? Well certainly because old PR hands know how to handle that, - it's their comfort zone - but also because of the view that what is on TV and in newspapers drives public opinion, rather than the other way around - if anyone still believes that then it is understandable they would have trouble conceiving that there are completely different routes by which opinion is being created and disseminated.
[scroll down for more]
Probably the easiest way to demonstrate "who is reading" is simply to look at the tried and trusted measure of page views. Those great people at Alexa provide just the tool. The graph here (click on it for a bigger picture) compares page views from the websites of The Times, and Financial Times, with hits on blogger.com and Livejournal (using MySpace takes it off the graph!) and for good measure I have thrown in the BBC. Note hits on blogger now surpass the Beeb!
For more information contact us at www.uknetmonitor.com
